APTO
VSSL
EyesBrain Design-
Zenpack x Domenico Winery
433 Studio
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Central Cabinets Direct
iShares Future Baller$
BailiJianji | 柏里見己
CarGurus
2022 Flex Alert
IDTO Conference
Entergy
Asian Style
Chinese Wedding｜囍
The World
Tall & Low
Encroachment
No-Brand
VSSL.
A tactical unboxing for outdoor coffee gear.
Packaging system
CLIENT
VSSL
ROLE
Lead Graphic Designer
CREDITS
Creative Director: Leo Chao
Intermediate Industrial Designer: Andy Cho
Creative Strategy Manager: Paul Des Marais
Senior Graphic Designer: Mega Tjhin
VSSL partnered with Zenpack to develop a unified packaging system for its outdoor coffee collection, creating a retail experience that reflects the brand’s balance of technical precision and outdoor ritual. Replacing the previous fully enclosed packaging, the new system shifts the focus from concealment to interaction, allowing customers to better understand each product through its form, materials, and construction.
The packaging system establishes a flexible structural language that adapts across VSSL’s expanding product ecosystem while maintaining a consistent retail presence. Open-panel structures, custom magnetic closures, technical illustrations, and a restrained material palette work together to balance protection, accessibility, and product visibility. Rather than relying on packaging to communicate premium value, the system allows the products themselves to become the primary expression of the brand.
Reusable Tyvek sleeves replace disposable protective materials, extending the life of the packaging beyond the point of purchase. Together, these elements create a cohesive packaging system that balances function, durability, and tactile experience while supporting the continued evolution of the VSSL product family.