APTO
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IVIM
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IVIM.
Transforming clinical weight loss into a supportive lifestyle ritual.
Packaging System
CLIENT
IVIM Health
ROLE
Lead Graphic Designer
CREDITS
Creative Director: Leo Chao
Senior Industrial Designer: Kamaljit Mallhi
Creative Strategy Manager: Paul Des Marais
IVIM is a telehealth platform offering GLP-1 treatment and personalized supplements as part of a more holistic approach to weight care. As the brand expanded from a digital service into a physical product ecosystem, the packaging needed to translate clinical trust, personal support, and everyday accessibility into a cohesive experience patients could understand and use at home.
The visual packaging system spans 11 SKUs, including supplement pouches and serum products in multiple formats. Built around IVIM’s established brand identity, the system uses a disciplined typographic hierarchy to give each product a clear and recognizable point of distinction. Product names and key information become the primary graphic elements, creating functional clarity and a confident visual presence while preserving the brand’s calm, clinical character.
The same visual language extends across IVIM’s Premium and Standard Welcome Kits, carrying a consistent palette, typographic structure, and information hierarchy from the exterior packaging through the interior unboxing experience. Together, the product line and welcome kits establish a unified physical expression of IVIM—transforming a complex healthcare program into an experience that feels organized, approachable, and supportive.