Cantral Cabinets Direct.

Give people the power to reach their destination.

Branding Design

CLIENT
Central Cabinets Direct
ROLE
Design Director & Designer
CREDITS
DDB San Francisco Design team
Ryan Lee & Market Team.

Central Cabinets Direct was founded by a team of professionals deeply rooted in cabinetry and kitchen and bathroom design, bringing extensive industry experience. The brand is driven by a focus on quality and efficiency, delivering product solutions that balance functionality, affordability, and reliable delivery.

This visual identity refresh rearticulates the brand’s core values while presenting a clearer and more contemporary presence in the market. A new logo, typography, color palette, and brand language together form a flexible and extensible system designed to support the brand’s future growth.

The logo is derived from the structural logic of cabinetry and the brand’s initials, resulting in a modular visual system. It functions both as a standalone mark and as an expandable visual element across multiple media and brand touchpoints, strengthening consistency and recognition. In parallel, a concise and systematic brand guideline was developed to define the logo structure and application principles, serving as a long-term reference for consistent brand expression across all contexts.

2022—2026